LUX_Samson and Delilah
Video Production
Project Overview
Background | Problem For many African women, Lux is a familiar name, but one that has faded over time and now has little meaning in day-to-day life. Most young African women know Lux as their mother's soap – out-dated and ironically not Lux(e) for today’s beauty world. Insight Lux fine fragrance is so much more than an average scent. Bathing in it makes her feel beautiful and when she feels beautiful she acts differently. She is radiant, alluring, confident, captivating, fabulously feminine and unforgettable in every crowd. Result A film that tells a human story of how fragrance inspires confidence and encourages women to express their self-identity.Client
UnileverTags
Unilever
Lux
Kenya
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