M studio Executes: SEA Paddle NYC
Event Marketing
Public Relations
Media Planning & Strategy
Project Overview
When the director of The O’Neill SEA Paddle NYC approached M studio to help raise awareness for a charitable 26.5 mile stand-up paddle around Manhattan, our PR team was excited and ready for the challenge! The success of the event would help raise awareness and funds for autism and the environment, two causes we are always happy to stand behind. After an initial brainstorming meeting, we knew that we needed to get news of the event to niche SUP, surf and philanthropic communities across the US, as well as support SEA Paddle participants from around the country in generating press and donor support in their local markets. We also knew we had to reach beyond our target demographic to establish brand recognition for the Paddle and generate greater support in the years to come.Client
SEA Paddle NYCTags
public relations
events
media relations
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