Project Overview
New Balance Football launched two fierce new colourways for both Visaro and Furon football boots in November 2015.
The 7th Chamber was brought in to spread the news of the colourways to football-obsessed youth globally via online influencers.
Several high profile vloggers were recruited to run competitions for signed boots alongside a global outreach campaign.
We delivered:
99,412 engagements
53 editorial and social media placements
232,351 views
500,000+ organic views on football vlogger contentClient
New BalanceTags
New Balance
Word of Mouth Marketing
Influencer Marketing