Make Del Monte More Organic!
Branding
Design Strategy
Packaging Design
Project Overview
Sometimes, a little goes a long way, and the most subtle changes give the biggest impact. To make their brand more competitive, Del Monte wanted to highlight in their packaging communication that it produces the freshest fruit products, such as juices and canned fruits, as well as various sauces. To meet this objective, we created a simple addition to their packaging template by adding basil leaves with dew behind the Del Monte logo. It was applied all throughout their products, even internationally. In this way, even though they change their packaging in the future, there will always be a constant element in all their packaging designs.Client
Del MonteTags
packaging
design
branding
del monte
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