Make No Doubt Consent Campaign
Paid Search & Paid Social Advertising
Video Production
Project Overview
#MakeNoDoubt was created to help educate young Australian on how to communicate about consent in support of the new affirmative sexual consent laws. Entropico led the production for the NSW Government Department of Communities and Justice alongside Frost Collective. For our director, Aislinn Lowe, in order to capture the attention of our target audience, we needed to create films that looked like something they would binge-watch. The music was almost all bespoke and made in-house at Entropico, so that it felt like a film score rather than something pre-packaged. Key to the campaign’s success were the authentic performances from its diverse cast, some of whom were real couples who worked closely with intimacy coordinators to ensure comfort on set.Client
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