Project Overview
Faced with the challenge of standing out in a crowded commodity market, Heluva Good! came to us for help introducing its new line of naturally aged cheeses to a broader (and younger) audience. We developed a brand-building campaign positioning Heluva Good! Cheese as the ultimate symbol of a bold-over-bland lifestyle.
That message came to life through a series of digital films featuring Beth, a spunky new spokeswoman on a mission to bring full-on flavor to every moment, and extended through a range of snack-sized digital content.
Client
Heluva Good Cheese
