Making Medicare Insurance Easier
Design Strategy
Qualitative Research
User Experience
Project Overview
Blue Shield of California (BSC) had three Medicare-related websites, each catering to Medicare audiences with slightly different needs. Making things messier, each site had navigation linking to the other sites, causing confusion among users. BSC asked us to untangle this part of their digital ecosystem and create a single Medicare website to serve all their audiences and campaigns.Client
Blue Shield of CaliforniaTags
website
redesign
ux
user experience strategy
information architecture
user flows
wireframes
prototyping
user research
usability testing
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