Project Overview
The Red Bulletin is a magazine on par with GQ, Outside and Spin; yet despite the exceptional content, the publication was nearly unknown.
Our solve:
(1) develop a campaign to raise awareness of the magazine, and drive installs of the extraordinary Bulletin app.
(2) increase conversion by making the subscription process quick, and even entertaining.
And do it all with the impossible-to-ignore passion, innovation and fun of the brand. As you can see, we got into it.Client
Red Bull