Mall of America
Branding
Design Strategy
Graphic Design
Project Overview
Upon its 20th anniversary, Mall of America was in need of new branding. Our challenge? to create an identity system to communicate beyond shopping and position MOA as a pop culture destination. The solution required a brand language that was dynamic enough to embrace the diversity of the mall's offerings—from world-class fashion to a smorgasbord of dining, amusements, events and experiences.Client
Mall of AmericaTags
Launch
Iconic
Identity
Rebrand
Retail
Shopping
Entertainment
