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Marketing in the Programmatic Age Roundtable Series

Event Marketing
Marketing Strategy
Content Marketing
Business Development Institute
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New York, United States
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Project Overview

Programmatic marketing has been growing and is poised to become a $53 billion industry by 2018. DataXu has been collaborating with Business Development Institute to develop and produce the Marketing in the Programmatic Age Roundtable Lunch, an exclusive, nationwide event series for senior executives from brands and agencies. These events provide a forum for the attendees to gather, collaborate, and learn from each others’ experiences in the programmatic arena. In 2014, the Marketing in the Programmatic Age Roundtable Lunch took place twelve times in nine cities across the country attracting over 550 attendees and 240 organizations.

Client

DataXu

Tags

marketing
events
email
social media
programmatic
consumer
agency
B2B
technology