Project Overview
Following the model of research, strategize, create, implement and optimize, Viv and MGMA discussed what activities to implement at each phase in order to become a more data-driven and strategic marketing department. Not only could this model be used in the creation of a more strategic marketing plan – it would be used in the creation of all marketing materials. Viv enforced the idea that starting with research and strategy, always, would lead to more focused, meaningful efforts moving forward.
Client
MGMATags
marketing strategy
healthcare marketing
mgma