Project Overview
The Marriott 50 to 50 Sweepstakes was created to drive acquisitions for Marriott Rewards among NFL fans, grow Facebook following for Marriott Rewards, and create buzz and excitement for Super Bowl 50. Marriott Rewards members registered on the promotion site and invited up to 49 Facebook friends with whom they would like to go to SuperBowl 50 if they were selected as the winner. Entrants earned additional entries via various social sharing opportunities that were offered throughout the promotion. The promotion was extremely successful and the winner’s experience was documented through a video showing Brian Urlacher, former Chicago Bears NFL player delivering the great news to the family of the winner. This footage gained huge media attention and brought an amazing sentiment to the Marriott brand. DJA handled the promotion administration, website build, hosting, and travel coordination for the winner and his 49 friends and family members.Client
Marriott International
