McGraw-Hill Education Sales Fortress
Graphic Design
Marketing Strategy
Data Analytics
Project Overview
McGraw-Hill Education's leading product line, Direct Instruction, features a decades-long track record of successfully teaching students to read. The success of Direct Instruction paved the way for competitive “knock-off” products. As a result, HGA/300m developed a trademark branding campaign that created value for the authentic Direct Instruction products available only from McGraw-Hill, and helped fortress sales loss to competitors. Tactical implementation included package design, logo design, videos, educational journal advertising, sales force communication, direct mail, email, interactive, digital, social media marketing.Client
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