Project Overview
McKinsey is the world’s most distinguished firm of management consultants. It helps organisations across the private, public, and social sectors create ‘the change that matters’. McKinsey has always helped its clients identify and set their direction. But in the last few years, it has gone further: it now works together with clients to turn these ambitious goals into reality. In fact, over half of the work McKinsey does for clients now is in areas that didn’t exist as little as five years ago. McKinsey therefore wanted to update its visual identity to express this new level of impact.Client
McKinsey
