Med Tech Start-Up Needed Digital Marketing Strategies to Raise Capital
Social Media
Marketing Strategy
Email Marketing
Project Overview
An innovative health tech app, Triaj was set to hit the App Store and the client needed help to generate app adoption, find beta testers and build brand awareness prior to the official launch. L7 Creative launched an aggressive multi-channel marketing plan with a carefully concocted mix of paid social ads, organic social media brand-building strategies, PR, email drip campaigns, PPC and content marketing. Being a startup, it was also of critical importance that Triaj attract new sources of funding from organizations and individuals who shared the same passion for their mission. To garner new investors, we opted for a more personalized approach. Using the founder as the “sender” of the message, we leveraged email marketing and LinkedIn direct messaging, and other important pieces like a redesign investor pitch deck. We continue to partner with the Triaj team and have successfully maintained our momentum in positioning them as THE best-in-class solution for real-time evidence-based patient care.Client
TriajTags
web design
email marketing
digital strategy
social media
paid social media
paid search
organic social media
influencer marketing
