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Media Mix Modeling in Context of Branding

Media Planning & Strategy
Data Analytics
Mediastruction
5.0
1 Client Reviews
500,000+
10 - 49
Norwell, United States
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Project Overview

Unification of silo'd data from PR, branding, media to forecast optimal media mix against sales.

Client

Rockland Trust

Tags

media mix modeling
data analytics
media planning
media buying
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