Medtronic Product repositioning based on new clinical data
Paid Search & Paid Social Advertising
Design Strategy
Marketing Strategy
Project Overview
The BIS™ brain function monitoring system is used by anesthesiologists to more precisely monitor the depth of sedation during surgery. Armada helped Medtronic reposition the BIS™ system based on new information highlighting its role in helping to reduce instances of postoperative delirium. The campaign included marketing collateral, a new web-based microsite, data sheets with infographic-style messaging and clinical journal advertisements.Client
MedtronicTags
Medtronic
BIS
delirium
advertising
marketing
medical
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