Michelob ULTRA - Our Bar
Paid Search & Paid Social Advertising
Video Production
Project Overview
Michelob ULTRA, the fastest-growing beer brand in the U.S., unveiled a new 30-second commercial, titled "Our Bar," that debuted during Super Bowl LI. The spot features real fitness enthusiasts – not actors – doing what they do, day in and day out: going through a tough workout together and sharing cold beers afterward to celebrate. The ad also features the iconic theme song from the TV show Cheers, to underscore the strong social bonds felt every day by members of fitness communities across the country.Client
Anheuser-BuschTags
Anheuser-Busch
Michelob ULTRA
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