Michelob Ultra - Summer Activation
Graphic Design
Marketing Strategy
Experiential Marketing
Project Overview
Michelob Ultra was looking to launch an impactful campaign for the summer on the West Coast—one that would build association between the brand and the beach, and raise awareness about the competitive advantage of Michelob Ultra as a whole. They hired The Creative Bar to create an exciting consumer experience that stretched from simple touchpoints, such as signage and social media content, to unique and interactive ideas for experiential events on the sand itself.Client
Michelob UltraTags
Beer
California
commercials
video
displays for retail
signage
billboards
long form
short form media
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