Microbrew Packaging - Bent Paddle
Branding
Design Strategy
Packaging Design
Project Overview
Everybody loves beer. You love beer. We love beer. Bent Paddle makes beer. Great beer. But how do you stand up to $100 million ad budgets or stand out on the shelf chock full of other microbeers? The answer: You crack open a few Bent Paddle Golden IPAs and you get after it, that’s how. We took their original “wood meets metal” input and translated that into a brand that looked as good on the outside as it tasted on the inside. Now, their biggest challenge is keeping up with demand.Client
Bent Paddle Brewing CompanyTags
beer
microbrew
packaging
branding
