MICROSOFT Anti-Piracy Campaign
Paid Search & Paid Social Advertising
Marketing Strategy
Marketing Strategy
Project Overview
Aiming to create awareness regarding the risks of using unauthorized / counterfeit /“pirate” software, Microsoft Hellas assigned Enzyme to launch an Anti-piracy campaign, targeted to both consumer and small/medium businesses. Microsoft has launched a multi-year effort on both local and international levels to destabilize and disrupt a global organized crime ring that traded in counterfeit software. Within this context Enzyme is committed to designing, planning and developing a full-scale campaign to raise awareness of the issues surrounding software piracy.Client
MicrosoftTags
awareness
crossplatform
integration
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