Microsoft Surface Pen
Social Media
Video Production
Media Planning & Strategy
Project Overview
Watts teamed-up with the Microsoft Surface Marketing team to build excitement for the all new Surface Pen. The goal of the video was to highlight improved functionality and cutting-edge software applications that take full advantage of the new Pen’s enhanced pressure sensitivity; and its seamless integration with the new Surface Studio and Surface Pro. This video was shown live to an audience of millions to help propel Windows & Devices CVP Panos Panay’s Keynote at Microsoft Surface’s Global Launch event in Beijing, China.Client
Microsoft Surface PenTags
Product Launch
Digital Media
Creative
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