Minecraft Quest
Innovation
Branding
Experiential Marketing
Project Overview
Minecraft Quest is an innovative and interactive AR game that offers a unique and engaging way to experience the world of Minecraft in a retail store. This is Intergalactic's 2nd retail activation for Microsoft Minecraft, and ran exclusively at Big W stores throughout Australia from Jan 5th to Feb 2nd, 2023. Intergalactic was responsible for the concept, design, and development of the Minecraft Quest AR experience, including the UX and UI, the onboarding, and creating all the CG Minecraft world assets of this project.Client
MicrosoftTags
AR
VR
Augmented Reality
Mobile
Web Browser
Activation
Brand Activation
