MN Major River to River Ride
Event Marketing
Design Strategy
Marketing Strategy
Project Overview
From the beautiful landscape that stretches from the mighty Mississippi to St. Croix River, the MN Major charity bike ride was born. The brainchild of motocross champion Ryan Dungey and Target Corporation, this 100k ride through the scenic St. Croix River Valley honors Dungey’s late grandmother while supporting the work of St. Jude Children’s Research Hospital and their mission to eliminate cancer. With 100% of all donations and registration fees going towards the cause and the sun shinning down over the compassionate riders, this day was a roaring success.Client
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