Mobile Point of Sale Service Provider
Marketing Strategy
Media Planning & Strategy
Project Overview
• Client Objective: - Using business marketing knowledge, create brand awareness for new mobile POS service by driving qualified business prospects to website for more information. - Run 6 week test to determine possible national rollout. • CMS Solution: - Target small business owners, ages 35-54, using a mix of TV, Radio, Print and Digital Placements in Atlanta, San Francisco, Dallas, Denver, Minneapolis, and Portland. • 361° Results: - Qualified traffic to the site exceeded goal by more than 10% Increased brand awareness - Bonus: Raised brand awareness of parent companyClient
Tags
traditional media
digital media
TV
radio
print
digital placements
Atlanta
San Francisco
Dallas
Denver
Minneapolis
Portland
mobile POS
