Monster High TikTok Strategy
Social Media
Marketing Strategy
Marketing Strategy
Project Overview
We leveraged the brand's alumni fan base and the original Monster High dolls to make Monster High’s TikTok channel the only place to step into (and participate in) the Monster High world. Our launch had an engagement rate that landed us in the top 20% of all brands on TikTok. Our content strategy gave the Monster High dolls new storylines grounded in current pop culture and social trends, plus leveraged TikTok's native tools to engage Monster High alumni (aka fans of the OG brand) with challenges and prompts.Client
MattelTags
TikTok strategy
Content strategy
Creator casting
Reporting
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