MTV x Walmart #MyMTVstyle
Marketing Strategy
Marketing Strategy
Influencer Marketing
Project Overview
MTV came to Hireinfluence to launch the #MyMTVStyle influencer marketing campaign with the objective to promote their newest collection: The Capsule Collection and its presence at Walmart through the use of Gen Z influencers. TikTok was recommended as the first launch point since it lines up with the Gen Z demographic and TikTok’s media vibe also aligns with MTV branding: which focuses on creative expression and legacy!Client
MTVTags
influencer marketing
marketing strategy
experiential marketing
content marketing
digital strategy
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