Myers-Briggs® Type and Social Media
Public Relations
Project Overview
We developed a public relations campaign by creating stories focused on how CPP, its Myers-Briggs test, and its lesser-known products had been highly effective and transformative in specific workplace situations—making employees more productive, and helping them work together more harmoniously. Then we got CPP into national business media outlets targeting the thought circles of C-level executives and decision makers—highlighting provocative theories, and timely issues, including reduced workplace stress and improved employee happiness. Finally, we got the CPP story out to consumers by working closely with CPP’s psychologists and staff—focusing on their success stories in consumer and lifestyle pubs.Client
The Myers-Briggs CompanyTags
public relations
myers-briggs
PR
