National CPG Trial and Awareness Campaign
Branding
Project Overview
The mission was to launch the most ambitious experiential sampling campaign in the company’s history. Our extensive national squad took to the field, delivering an unprecedented 15 million cans of Coke Zero to the youth in nearly 50 markets across the country during a 49-week marathon. The campaign offered a dynamic, interactive experience complete with refreshment-packed gaming lounges and vibrant photo spots designed for social media. Engaged teens were invited to a laptop hub to visit cokezeroitspossible.com, where they could pledge their visions for future possibilities. We cultivated an online community to not only interact with the campaign but to also influence its ongoing journey. Leveraging live data, we seamlessly integrated the community’s top suggestions into our real-time event strategies. To track the buzz, we distributed unique codes, encouraging individuals to report back on their conversations about Coke Zero, fostering a grassroots word-of-mouth movement.Client
The Coca-Cola CompanyTags
The spotlight was on Coca-Cola Zero.
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