Nau Clothing
Marketing Strategy
Digital Marketing
User Experience
Project Overview
After a 2013 acquisition, high-end performance apparel brand Nau needed to rethink their digital brand strategy. Focusing on the direct-to-consumer audience, UpliftCX worked with Nau to design a fully responsive online experience to convey the depth of their brand across the user journey. <strong>Beautiful Design, Progressive Content</strong> The site emulated Nau's product design principles, pushing the boundaries of style, performance and innovation. We infused product pages with a new level of detail to highlight the products better, noting subtle details to engage and educate users throughout their experience with the brand. <strong>Responsive Design with Magento</strong> To create a seamless experience across devices, we built a responsive front-end with back office system integrations and a highly-customized eCommerce implementation. Our team implemented and customized Magento Enterprise, which was tightly integrated with Netsuite for OMS, ERP, and general back office functions.Client
NauTags
ecommerce
digital strategy
responsive design
branded ecommerce
responsive design
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