Nebraska Family Helpline - Future Babies
Paid Search & Paid Social Advertising
Video Production
Media Planning & Strategy
Project Overview
Nebraska Family Helpline is a 24/7 resource for parents across the state of Nebraska. It is funded by the state’s Department of Health and Human Services and is operated by Boys Town, which has long operated its own private crisis line nationwide. The Helpline’s call volume had been decreasing, and it was determined that new creative was needed to remind Nebraskans of this valuable free service. Envoy was tasked with developing a new marketing campaign that would not only increase call volume, but would also increase it specifically from younger parents (many had seen it as primarily a teen hotline and didn’t realize that it offered advice on a variety of parenting issues). To meet these objectives, Envoy developed a simple but compelling concept that came to be known as "Future Babies."Client
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