Netflix : Make Room
Paid Search & Paid Social Advertising
Social Media
Marketing Strategy
Project Overview
Red & Co. created an engaging and award-winning campaign to increase awareness around Netflix's commitment to diversity and equity and to model actual social and economic opportunity for the film industry. “We recruited women, people of color and other ‘othered’ people to help us make a film about Netflix’s stand on inclusion and diversity. We went through ‘rooms’ to different Netflix shows and had Uzo Aduba as our ‘shero."Client
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