New Mexico
Paid Search & Paid Social Advertising
Branding
Media Planning & Strategy
Project Overview
Research showed that Americans thought New Mexico was a hot, dry, and barren place where there was no water, nothing to do, and it might not even be a part of the United States. It was against this backdrop that we were asked to change the laundry list of misperceptions, rally in-state pride, and lure out-of-state visitors to one of the best-kept secrets in the country.Client
New Mexico TourismTags
Tourism
Advertising
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