New Store Marketing Programme
Marketing Strategy
Marketing Strategy
Data Analytics
Project Overview
O2 had an aggressive and ambitious programme in 2022 to refit 89 stores. We researched, planned and executed local marketing campaigns for all these stores, raising awareness of the new stores and creating a sense of longevity and community. We delivered a customer insight project as part of this contract, to understand how the new store designs were perceived by current and potential customers and then bench-marked this against competitors so we could recommend an approach for the 2023 New Store Programme. We used heat-maps to identify where the target customers were, and used a number of channels to promote and raise awareness of each store opening; OOH, digital advertising, targeted print advertising, experiential, and across social media.Client
Virgin Media O2hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC