New website to increase conversion
Branding
Marketing Strategy
Marketing Strategy
Project Overview
Challenge HandiZen approached our company having limited success with their website. The latter, lacked of engaging content, effective user experience, and efficient search positioning. More specifically, HandiZen pain points were: 1) Website information hard to read and to find, visitors would not scroll on the webpages; 2) Slowness of the website and landing pages; 3) Lack of any type of user experience and social media connections; 4) Bad Google positioning; 5) Very high bounce rate. . The objective Our main objective was to turn HandiZen’s pain points into solid strengths by helping the company build a concrete web strategy and improve their website creating a top-notch user experience (UX), with the ultimate purpose of catching new leads. Solution Through our UX website audit process, we identified the main shortcomings of HandiZen’s website and thanks to Google Analytics and Microsoft clarity we gained some useful insights about their users’ behaviour. In addition to that, we also studied the company’s users’ behaviour from a UX/UI perspective, trying to understand how intuitive and effective the navigation on the website was. The results emerged from our analysis showed that the company’s website was hard to read and users would give up at a certain point. To overcome this issue, we introduced new creative ways of making the website more appealing, intuitive and straightforward by replacing the old information with brand-new engaging content, by adding a blog section and by bringing in social media connections. Finally, to ensure a top-quality user experience and allow HandiZen to accompany its customers during their journey we made sure that all the information displayed were easy to find and we integrated a live chat bot which will support clients 24/7.Client
HandiZenTags
web
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