NextDocs
Branding
Web Design
Marketing Strategy
Project Overview
The Challenge: Reinvigorate and relaunch the NextDocs brand. NextDocs is a leading provider of software that helps pharma, biotechs and CROs manage the all-important “last mile” of the clinical trial process — submission of data and documentation to the FDA for approval. NextDocs’ eTMF (Electronic Trial Master File), compliance and quality solutions create, track and organize hundreds of thousands of documents and keep the entire process on time, on budget, and in compliance. NextDocs came to Garfield at a time when it faced a number of changes — new competitors, new technologies, and new industry dynamics. The company needed to develop a unified brand campaign and go-to-market message along with a new website that acted as a central “marketing hub” to engage, educate and generate leads. The Solution: “Advancing” NextDocs We launched a discovery process including interviews with key NextDocs executives as well as customers and analysts. This uncovered a key insight: many in the industry see compliance and documentation as a lower-level “file clerk” function, but NextDocs views it as an opportunity to deliver a competitive advantage. NextDocs goes beyond the automation of existing workflows to consult with clients and re-engineer their processes for greater speed and performance. Thus, we created a new brand campaign: “NextDocs. Advancing the Science of Compliance.” It emphasizes NextDocs’ ability to go beyond documentation to deliver meaningful processes and positions NextDocs as a company that aspires to elevate the compliance function to a science — always innovating and looking for ways to drive higher collaboration and performance. The launch included a new website designed to engage decision-makers at each stage of the buying journey by delivering relevant content to generate a pipeline of qualified leads. We incorporated Marketo into the site build to offer progressive content pieces that encourage visitors to return to the site throughout the sales process. In the end, we delivered a campaign offering a flexible, informative, responsive, and streamlined hub of all-things NextDocs.Client
NextDocsTags
web
design
strategy
digital
marketing
healthcare
branding
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