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Nike x NBA All Star Weekend

Design Strategy
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10 - 49
Brooklyn, United States
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Project Overview

Brand identity for the 2022 Nike x NBA All-Star Weekend. Using archival imagery from Nike’s DNA, a tactile mashup of old and new come together in this year’s look & feel to help illustrate the global brand narrative of “Never Done,” conveying the authenticity and the universality of the idea that it’s not about perfection. It’s about momentum, the motion and the emotion of progress.

Client

Nike

Tags

Nike
All Star Weekend
Creative Direction
Nike creative
brand advertising
innovative advertising
mechanicals
luxury
luxury advertising
Nike just do it
Never done
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