Nike Hyperdunk Experience
Design Strategy
Marketing Strategy
Experiential Marketing
Project Overview
An experience exclusive to Nike’s 2012 Festival of Sports in Shanghai Trigger developed an event-based app which gives consumers an exclusive look in-to Nike’s latest technology-packed shoe, the Hyperdunk+ Hyperdunk+ video commercial featuring LeBron James plays in AR space Entire app localized in Chinese to use as a tool to help promote more involvement in sports across China Local Trigger employees staffed the event booth to guide attendees through the experienceClient
NikeTags
AR shoe experience
Nike
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