Nike — Summer Olympics
Paid Search & Paid Social Advertising
Design Strategy
Graphic Design
Project Overview
Leading up to the Paris Games, we collaborated closely with Nike’s internal brand, creative and media teams to establish global guidelines for their OOH and digital campaign across all touchpoints. Our work spanned traditional ad placements, bespoke supersized takeovers, best practices for social media, and an innovative approach to digital demand gen and CRM. Then, we stepped back and watched as countries around the world activated this powerful and cohesive global campaign. —Cohesive design system —Comprehensive global playbook —Demand gen strategy & roll-out —Social media best practices —Digital innovation & level-up concepts —CRM global guidance —Cross functional collab and mediationClient
NikeTags
Creative
Design
Sports
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