Non Conformity Co, or NOCO for short, was created with the mission of developing weightlifting and strength training gear. In addition to addressing long-standing issues with current products on the market, NOCO seeks to elevate the quality, fit, and style of strength gear to levels normally reserved for premium sneakers and activewear. What started as an endeavor to expand the utility of a celebrated piece of equipment has grown into a multifaceted collaboration with Trig, resulting in a full line of category-defying weightlifting products.
