Project Overview
For this integrated campaign, we did everything short of making snow.
Long before we became Agency of Record for North Lake Tahoe Tourism, the lake became part of our lives at SOT. So while we’re quite proud of the work, we’re even more excited about generating results.
Our strategy: focus on SF and LA. And draw travelers back to the Best Lake in America with a reminder that Tahoe is closer than they think. And, oh by the way, there’s nowhere else on earth like it.
The Escape to Tahoe campaign integrates nearly every medium across every touchpoint, with our ultimate goal: drive hotel bookings.
Client
North Lake TahoeTags
North Lake Tahoe
San Francisco
Tourism
travel
CVB