Now Departing Ordinary
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
The 2016 season called for a new campaign. We needed a message that illustrated the true nature of the Alaska Railroad experience, and one that broke through the clutter. Spawn introduced "Now Departing Ordinary" to launch into the spring season. Whether one is a local or a visitor on vacation, Spawn's concept positions Alaska Railroad as the alternative option to other modes of transportation, one that can only be found, far away from ordinary - in a place that you can only get to by the Alaska Railroad.Client
The Alaska RailroadTags
outdoor
branding
tourism
recreation
travel
