.NYC
Paid Search & Paid Social Advertising
Branding
Media Planning & Strategy
Project Overview
The .nyc web address is part of a new generation of generic top-level domains (gTLDs) that are expanding the web's current domain extension system. The City of New York is one of the first cities in the country with a top-level domain of its own. The .nyc web address aims to support local businesses, organizations and residents. Our team was asked not only to launch the .nyc domain extension, but also to create an accompanying brand that represents the City and its people, all while raising awareness and inspiring New Yorkers to purchase this new product.Client
NeustarTags
gtld
tld
brand
web
strategy
media
social
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