Takt + NYU launch NYU Casa Italiana
Branding
Web Development
Project Overview
Takt partnered with Casa Italiana Zerilli-Marimò at NYU to reimagine their digital presence and brand identity. Tasked with balancing Casa’s rich Italian heritage and NYU’s modern branding, we crafted a website that celebrates their cultural mission while resonating with diverse audiences. Through refined messaging rooted in Renaissance ideals and a sophisticated visual strategy that blended NYU’s iconic purple with Italian elegance, we delivered a seamless user experience. Key results included a +70% increase in organic traffic, +80% growth in event participation, and a +52% rise in new users, establishing Casa Italiana as a vibrant cultural cornerstone at NYU.Client
New York UniversityTags
copywriting
user experience
information architecture
frontend development
backend development
SEO
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