Obama For America 2012
Marketing Strategy
Inbound Marketing
Email Marketing
Project Overview
In early 2011, President Obama's odds of re-election looked anything but certain. While 2008’s digital strategy helped mobilize the largest grassroots movement in history, the 2012 race posed different challenges: A growing Tea Party frenzy and a post-Citizens United campaign financing environment meant a more active opposition and hundreds of millions more dollars trashing the president and his record. We partnered with Obama’s re-election campaign to help mobilize more money, volunteers, and voters than ever before.Client
Obama for AmericaTags
Big Data
Fundraising
Campaigns
Politics
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