Project Overview
Obsidian Wine Company sought a new way to find and engage with wine lovers who share their values of community, sustainability, and adventuring.
Over 2020-21, we developed, prototyped and produced 20 adventures, from oyster farming and sailing to hiking a volcano and flying to a vineyard at elevation in a seaplane. In creating this opportunity for fans of the outdoors to learn about wine and its connection to the environment, and then enjoy it in that setting, we established a new approach to wine tasting and discovery--one that has since garnered 709,665,073 media impressions, and counting.Client
Obsidian Wine Company