Ocean City Through the Years
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
Ocean City, Maryland has been a beloved family tradition for generations. Yet in the years leading up to 2002 – the year the town hired MGH – visitor counts were slowly dropping. Vacationers were increasingly being lured away by other beach destinations, and new vacation experiences. While research showed that people still loved OC, they were starting to take the town for granted.Client
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