One Oʻahu: COVID-19 Response Campaign
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
Local and national award winning campaign, One Oʻahu was a comprehensive COVID-19 communications campaign conducted by the City & County of Honolulu. The campaign successfully addressed community concerns and communicated health and safety information through various media channels, resulting in millions of impressions across different platforms and increased awareness of COVID-19 guidelines.Client
City & County of HonoluluTags
Market Research
Strategy
Branding
Integrated Campaign
Advertising
Radio
Video
Media
Print
Collateral
Out of home
TV
social media
digital
website
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