Online Pharma Startup SEM, Display, Retargeting
Web Design
SEO
Inbound Marketing
Project Overview
An innovator in the way consumers purchase prescription drugs needed an SEM, retargeting, and display presence to acquire new customers, drive awareness, and keep current customers engaged. We increased sales from paid search to over 3k in April, beginning with none from paid search at the start of December. Conversion rates doubled from December when sales began to over 2% in April (additional testing resulted in a controlled drop in conversion rates from March to April, but this was planned for). Brand awareness, measured through sessions, increased steadily from 20k in December to almost 141k in April. ROAS (return on ad spend) increased by 400% during the engagement.Client
Tags
SEO
PPC
AdWords
Paid Search
Display
Retargeting
