Opening Hearts By Opening Minds
Marketing Strategy
Marketing Strategy
Project Overview
While Skype has been adopted by 33% of households globally, educators did not yet recognize its potential for enriching learning experiences in the classroom. We uncovered the insight that children embrace bias as young as age three, but it can be prevented or reversed with exposure to diverse people, cultures and ideas. So we leveraged Skype as a means to bring students from around the world closer together, teaching them to be Global Citizens. Skype-A-Thon was a 48-hour virtual classroom event where children became the teachers. We challenged students from around the world to share a part of their own culture with classrooms in other parts of the world through Skype. Students “traveled” over 3 million virtual miles, surpassing the goal by 300%. 148M impressions, over 10M engagements, and more than 12,000 social posts were generated worldwide.Client
Microsoft SkypeTags
New Honor Society
Microsoft
Skype
